See the person, not the disability
Launched 1997
In 1997, Customers Who Care worked together with the National Disability Council, RNIB, MIND, Changing Faces, and RADAR in their fight to challenge negative portrayals of disability in the media. A situation confirmed by the many disabled people consulted.
As a result of these findings the Bank produced 2 powerful cinema adverts, which contributed to changing attitudes within the media industry. More importantly it helped influence public opinion regarding disability in the 21st century.
In the same year, the bank joined the Employer's Forum for Disability, which requires members to be positive about the employment of disabled people. Since then, we have continued to develop our services to ensure all customers receive the same high level of service. Click here for further information on the different services we can provide for customers.
You Voted, We Donated
The Bank's campaign donations were divided amongst the following four charities according to the percentage of customer votes each received:
Mind:
The mental health charity, supports community mental health services, provides information and legal advice, and campaigns to raise the profile of mental health. Received £8,250
Changing Faces:
Helps those affected with facial disfigurements to face their lives with confidence and works to reduce the fear and uncertainty which surrounds facial disfigurement. Received £7,250
The Royal National Institute for Deaf People (RNID):
Works to combat educational disadvantages, unemployment and other issues facing deaf people and aims to improve their quality of life. Received £5,500
The Royal Association for Disability and Rehabilitation (RADAR):
works to ensure disabled people in UK have the right to participate in society and the economy on an equal basis, and supports the independence of disabled people. Received £4,000
Find out about the Bank's current campaign
